Gotta Be A Joke

“You craft beer snobs are more focused on the quality of your beer and its ingredients than the things that actually sell beer. The shape of the can, and how two vents will release beer into your mouth quicker for example. Smoother liquid flow allows you to chug your beer faster so you can drink more of it. The shape of the vessel should always be more important than the contents within.
Side note to craft beer geeks: Chug means to guzzle watered down versions of a beer from a dirty can.”

In Defense of Fizzy Yellow Beer: A Craft Beer Lover’s Manifesto – San Diego craft beer

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